Palisades Park Grooming Salon Inc

Website Design + Marketing + Branding + Data Optimization

Year

2022-24

Client

Grooming Salon Inc

Project Type

Web Design, UX/UI

Role

UX/UI Designer, Web Developer

Project Overview

Designing an easy-to-navigate website that's as simple & effective as possible.  

Problem

The salon’s owners, not being tech-savvy, wanted a super simple website—just the essentials, nothing extra. Their outdated site and inefficient inventory system made daily operations harder, and they needed something they could easily maintain without constant help.

Solution

I refreshed their brand with a clean, familiar aesthetic and designed an intuitive, easy-to-maintain website using Figma and custom code, ensuring the owners could update it without hassle. To improve efficiency, I leveraged SQL to analyze customer trends and optimized inventory tracking, reducing waste and streamlining daily operations.

View Final Solution
My Role/Responsibilities

Brand Designer, Web Developer, UX/UI Designer
Data Analyst

User Experience Design

Keeping It Simple in a Competitive Market

The focus was on creating an ultra-simple, easy-to-navigate website that highlights services, pricing, and hours—without overwhelming users or requiring constant updates from the non-tech-savvy owners. Every design choice was made to minimize complexity while maximizing clarity.

Petstarspa.com- The brief

Design a straightforward digital experience where customers can quickly find essential information with zero friction and where salon owners can easily manage updates without technical expertise.

The old website was cluttered and hard to navigate, making it difficult for customers to quickly find key information. Its design lacked clarity and a cohesive brand identity.

Customer Journey

Focusing on Essential Information
Since the owners were not interested in an online booking system, the website is designed primarily as a discovery and information hub. It's built around how customers typically interact with the salon—looking up services, pricing, and location details

Design

A Clean & Mobile Friendly Design

The website was designed with a modern, easy-to-navigate layout, ensuring a seamless mobile experience. A soft, inviting color palette and clear typography enhanced readability, while a minimal UI kept the focus on essential details like services, pricing, and location.

Final User Interface Design

Simple Accessible Effective

Project status

Project is live!

Explore the new site to find essential salon details, including services, pricing, and location—all in a clean, easy-to-navigate design.

View Live Site →