2021-22
Ellinikon Agora, Greek Market
Web Design, UX/UI, Marketing
UX/UI Designer, Web Developer
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Ellinikon Café’s website lacked inventory management and clear navigation, making it difficult for customers to find the menu and product availability, leading to frustration and missed engagement.
I gave the café a clear brand identity by bringing its family story and Mediterranean roots into the design. The new site made it easy to browse the menu, check offerings, and get a feel for the café’s welcoming atmosphere, creating a more seamless and engaging experience for customers.
UX research, UI design, UX - Business - Marketing Collaboration, Web Development
A survey of 10 customers revealed frustrations with navigation and menu visibility, guiding a redesign that made key information easier to find.
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with the existing product to determine how Ellinikon could improve this experience, which also helps in their revenue growth.
Customers struggled to find the menu, leading to frustration and missed engagement.
The website lacked inventory management, making it unclear which items were available.
Navigation was confusing, with users struggling to locate key information like hours and location.
The brand identity wasn’t well represented, missing the family-owned café’s story and warmth.
Users wanted a mobile-friendly experience for quick browsing on the go.
Seasonal offerings and promotions needed better visibility to increase engagement.
Competitive market analysis to assess local café websites, identifying gaps in usability, branding, and content structure to refine Ellinikon’s digital strategy.
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To start the design process, I sketched out ideas to map essential elements for each screen. From there, I created a low-fidelity prototype for initial user testing and feedback.
I created rough sketches to quickly capture ideas and explore new UI elements before refining the design.
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Based on insights from research, analysis, and sketches, I developed a low-fidelity prototype to kick off user testing.
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Ellinikon’s website redesign captures its charm, simplifies navigation, and makes finding menu items effortless.
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